E-Marketing E-marketing is defined as the process of distributing and promoting products and services through the Internet to facilitate commercial exchanges and meet customers’ desires, which saves time and effort in addition to competitive prices due to the presence of a large number of these companies that provide such services and goods throughout the hours of the day and throughout the week, in addition to Because it contains electronic coupons, pictures of the product and its full specifications through an accurate description, which facilitates the buying process by the push of a button, and to make electronic marketing effective, company managers must know the needs and behavior of customers and develop marketing and payment techniques and the costs involved and the foundations through which marketing is carried out in general and foundations E-marketing via Facebook in particular, as it is one of the most prominent in the world of e-marketing.

Marketing through Social Media Marketing through social media is one of the effective uses for promoting businesses, services and products. Despite the use of social media for entertainment, it is in fact one of the most powerful marketing tools through which direct interaction with the customer takes place, as communication channels allow The various social channels involve customers through evaluation and various responses, in addition to responding to inquiries quickly and receiving complaints and feedback. Perhaps the most prominent of these electronic channels are Twitter, Instagram, Pinterest, Google Plus and Facebook.

The foundations of e-marketing through Facebook One of the most important social media at the present time is Facebook; It is an American company founded in 2004 by a group of students at Harvard University and its president is Mark Zuckerberg to become the largest social network in the world by 2012. Facebook can be accessed for free, create profiles, upload photos and videos, and can be used for marketing, whether through ads on The site itself or the creation of pages and groups for companies for commercial purposes, which makes it easier for companies to link their products with consumers, and in 2006 a home-product manufacturer did a promotional work for a product that works on whitening teeth, which achieved a resounding success to open the door for more companies for marketing and advertising.

The foundations of e-marketing vary based on whether or not there is a financial equivalent for marketing. The foundations of e-marketing via Facebook are generally divided into two main sections: e-marketing via Facebook for free: by creating a page to promote a person’s product, adding friends, sending invitations to them, and registering Like other pages and groups, and work to publish this page within groups and other targeted pages in order to increase the number of fans of the page, which increases confidence in front of customers, which can make profits without the need for any payment.

E-marketing via Facebook for a fee: This is done by placing an advertisement on Facebook, taking into account some special conditions to ensure that the advertisement is not deleted from the Facebook company and following the necessary steps, with the need to write the subject of the advertisement, the country in which the person wants the advertisement to appear, and the target group, Payment is made through several sites such as PayPal, bank transfers or bank brokerage companies Questrin Union.