How to increase the number of visitors to your site for free?

Today, we live in the world of technology, where we can get everything we want with the click of a button through websites, whether it is home supplies, clothes, electronics and many more. With the increase in the number of online shoppers, retailers need ways to attract or increase the number of visitors to the site, which is often accompanied by an increase in sales. There is no doubt that increasing paid ads may achieve such a goal, but there are also several free ways that may lead to such a result, which we will present in this article.

How can you increase the number of visits to your site without the need to increase the paid ads?

1- Knowing and understanding the behavior of the target customers

In order to be able to sell your products more, you must be fully aware of the behavior and personalities of the target group, because this will help you to know their needs and tastes, which will certainly have an important role in improving and developing your products to suit the desires of your customers and thus will positively affect the ratio the sales.

2- Referral marketing or so-called referral marketing

It is about gaining new customers through existing customers, and that is by making an agreement with a number of existing customers in order for them to recommend their friends or family members to buy the company’s products for their high quality, for example. This method is considered one of the successful methods in marketing because a person will usually trust the opinion of friends or a family member more than he trusts paid advertisements.

3- Retargeting

It is about re-displaying your ads to potential customers who have previously visited your website but did not make any purchase, and the most important feature of this type of marketing is that you target people who may already be interested in your products or services. Thus the chance of acquiring them as new customers will be higher.

4- Improve the visibility of the website in the Google search engine

Most of the time, a Google searcher will choose the pages that appear in the first positions of the search results. Here lies the importance of improving the visibility of your website in the Google search engine or the so-called (Search Engine Optimization (SEO), for your site to be in the first results means an increase in the opportunity for searchers to visit your website instead of the sites of your competitors. And you can read more about ways to improve appearance in engines Search through one of our previous articles from here.

5- Pay attention to product descriptions

The product description must contain the solution or the benefit that the consumer will get, and the description is not a set of features of the product, because the consumer wants to know the value that he will get if he buys this product.

6- Gaining the customer’s trust

Gaining the trust of the customer is very important to complete any business transaction, especially if it is electronic. If the potential customer does not trust your website, he will not risk his money. Therefore, care must be taken to place certificates expressing the degree of safety and quality on the site, especially with regard to the payment process or adding a (Maarouf) logo to indicate that the store is registered in a well-known system.

7- Doing continuous experiments or what is called A/B Testing

It is a way to improve the performance of advertising campaigns by conducting several tests that help in getting better returns. Also, such tests can be applied to your site, such as writing a different text and comparing the results with the results of the current text. Sometimes it may turn out that the new text attracts a larger number of visitors, and sometimes the opposite may happen. Herein lies the importance of these tests. You can try several things that may help you increase the number of visits to your site through AB Testing without incurring any additional costs.

8- Motivating and encouraging the shopper to make a purchase decision

This is done by placing phrases that encourage the consumer to buy at the present time in order not to waste the opportunity, such as, buy now to get another piece for free or buy now to get a 50% discount. Also, it is possible to put signs indicating that the stock is approaching, all of these things may help the consumer to make the purchase decision faster.

9- Simplify the payment process

One of the most common reasons why online shoppers do not complete the purchase process are the problems they face while making the payment process on the site, such as, obligating the shopper to create an account on the site, filling in unnecessary data that takes a lot of time, limited payment options and many more. Therefore, you must take care that the payment process is safe and easy so that you do not lose your potential customers.

10 – Site Speed

It is also very important that the speed of the site be high and that the transition from one page to another does not take a lot of time because this makes the consumer feel weary and unwilling to complete the shopping process.

11- Add instant chat

The presence of instant conversations is very important, because many visitors may have some questions about the product details, prices, replacement policy or shipping policy, and sometimes they may encounter some problems during the shopping process such as, the inability to pay. Therefore, it is important to have it available on every website because it is one of the main reasons that help improve the visitor’s experience, and thus the likelihood of him becoming a customer will increase.

12- Email Marketing

This is one of the best free marketing methods, it helps to enhance and improve the relationship with your customers. They can be used to provide customers with new products or announce offers and discounts for a limited time. In addition to being used as reminders of products that have been added to the shopping cart to complete the purchase.

With the presence of many websites today, there is no doubt that the competition has become more difficult than before, so it is necessary to try several means and techniques to reach the best ways to attract the largest possible number of visits and achieve high sales rates.