Designing an online shopping site may constitute an obstacle for business owners to switch from their traditional stores to online, or to obtain an electronic copy alongside their traditional stores. For owners of goods and services of all kinds, it has become useful to have a copy of their stores on the Internet to reach customers on the Internet and take advantage of the marketing opportunities offered by the Internet. The post will explain the most important points that will help business owners to design their brands’ shopping sites and the most important questions that they must get answers to in order to achieve this.
If you don’t have the financial means to hire a web designer, don’t worry. There are many services specialized in designing websites, including electronic stores (see what we offer here). You can get rid of the headache of programming, hosting and periodic modifications by handing over the task to a competent authority, and you will get a ready-made shopping site to add your products of in-kind goods or services.
Such services allow you to choose the general appearance of the shopping site and the tasks that can be added to it. You can also upload images of your products, set up shopping carts, coordinate a reliable payment system, and choose how to process orders. These sites connect your store on their own servers and allow you to connect your store with your brand’s website. Such services require you to make some effort to select the shopping site options at the beginning of the work. For example, the site may ask you to choose a theme for your online store from a set of ready-made templates in addition to choosing the shape and size of fonts, the size of the images to be included, backgrounds and branding. Such services require a certain amount of money, but it is less than what a single website designer may ask for, the amount will increase with the increase in the number of goods you want to offer or the services you want to provide. Read also: Successful website design strategies
Any online shopping site for a specific type of goods or a traditional type of electronic goods may fall into the trap of other similar shopping sites; Therefore, excellence is a must, especially in terms of presentation style and user experience. Your shopping site must reflect your brand and use the colors of your brand. It is preferable that the design or impression of the shopping site is similar to that of your brand website. If you do not have a website for your brand, you must choose a color group that matches what is used in your brand’s logo in order to make it easier for the consumer to associate the brand with the shopping site.
Most of the ready-made shopping site installation services offer a set of ready-made design templates that do not require any HTML or CSS background for customization. Therefore, the process is easy. Download the logo of your brand and add the images and other additions that you wish to have on the site.
In the beginning, it is preferable to use ready-made services, the best of which is PayPal, due to the fact that this service is known globally with a high degree of security as a system that accepts electronic payment methods. Although there is a percentage of the cost that the service deducts from the amounts it transfers, this did not reduce its attractiveness to users. The service deducts 30% of each transfer transaction and 2.9% of the total sales value.
Authorize.net is a similar site that provides the service of sending and receiving money transfers. The service deducts 10% of the value of each financial transfer, in addition to an initial subscription value of about 400 Saudi riyals and a monthly use value of approximately 80 Saudi riyals. Read also: 10 modern trends you should know in web design
However, many online shoppers prefer to use their credit cards to complete purchases rather than resorting to a third party such as PayPal. You can have a merchant account with every type of credit card such as Master-Card or Visa. Many transfer services affiliated with these cards require a 1 to 2 transfer fee per transfer, plus a percentage of the total purchase cost. Some require a monthly or annual fee.
It’s easier to leave determining the shipping costs for you and your customers to your shipping service. The major shipping companies will set the values for you for free, and you can add these values to the total cost of goods on your site. Freight cost is often related to the weight of the goods. You can offer free shipping offers if the order exceeds a certain value, which will give you an edge over your competitors if they are not following the same method.
Internet shoppers cannot see or touch the goods, all they rely on are pictures. Although quality is important, you don’t have to hire a professional photographer to get good photos. However, it is preferable to use a 16 mega pixel camera with good lighting and a light box. The light box is a tent-like box with wave lights inside and is used to increase the illumination and clarity of what is to be photographed.
Allowing customers to give their opinions about products and evaluate them will increase the level of trust in your shopping site. Positive opinions and posts on social media will help you increase sales, but negative comments still pose a danger. Many shopping site design services allow the option to remove negative comments if the site owner wants to do so. Read also: 8 tips to grow your site and get visitors and sales and spread
After you have installed your shopping site, spread the news online and in traditional ways. Add the store link on your company or brand website. In addition to including it in emails and periodicals; These additions would be a good start.
It is preferable to create accounts linked to your store on Twitter, Facebook, Pinterest, YouTube. Updating the publication on these sites will help you attract customers to the shopping site by offering discounts, discounts and other offers.
It is preferable to choose a website design that provides search engine optimization. Relying on SEO strategies will allow your store to rank highly on search engines.
Each store has its own style of handling returned merchandise. Make sure that the entity that will design the site has a mechanism to quickly return the money to customers and retrieve the goods, in addition to sending an email to the customer.
Try looking for a website design service that provides free visitor interaction analysis. These tools are often linked to Google Analytics or tools that provide periodic reports to inform you of the store’s performance. By doing this, you will know the number of visitors to the site, the rate of visits, from where and what goods attract the most interest and how they reached you. You will also learn about the sites that bring you the largest number of visitors (Facebook..), and thus you can determine the success of the site or not, and what are the procedures that must be followed to increase the percentage of sales.