Email marketing is one of the best ways to revive the relationship with customers in the business sector, as it targets specific markets and is inexpensive compared to other marketing methods, and you can use it to market your company or project.

Mash Media, which has experience in the field of e-mail marketing, tells you that this method is used to help companies build the greatest level of loyalty with customers (customers) and not to talk about all the possibilities of the product.

Advantages of email marketing:

• Saving and achieving the purpose at the lowest possible cost, which is to reach the target audience in the fastest time.
• One of the best online marketing methods ever.
• Its advertising campaigns are sent online without printing and distribution, and therefore, it does not cost much, unlike traditional methods.
• One of the most important advantages of email marketing is to deliver messages to the largest number of customers who subscribe to receive advertisements.
• Research has proven that email marketing or what we call email marketing is effective in getting customer feedback.

See also: – Information about e-marketing and its importance

Reaching the target group:

• Through email marketing campaigns, you will eliminate the additional costs of printing and distributing advertisements.
• You will reach the target audience in a distinctive way while saving production costs.
• You will have a huge database of customers with their addresses and data.
• E-mail enhances customer confidence in companies and increases sales.

EMAIL MARKETING METHODS:

• Provide a welcome message to subscribers that includes information about your business, experiences, and features of the product you offer.
• The possibility of obtaining information about the subscriber by submitting an application (a form whose data can be filled out).
• Classifying each client in the category that suits him in order to know their needs in the marketing work that they offer.
• Send advertisements about the services or products offered by your company.
• Regularly sending out newsletters containing periodic news about the latest products and offers.
• Provide sufficient information about the company at the end of each marketing mail so that the customer can communicate quickly.
• Collect all discounts and present them to customers periodically to increase the effectiveness of campaigns, and customers are often interested in offers and discounts.
• Fixing the purchasing base for each along the line and maintaining the existing customers with the possibility of increasing them from time to time.
• Mash Media guarantees you to provide periodic data to determine the effectiveness of the marketing campaign and how to increase its interaction.

The best websites for email marketing campaigns:

1- Mailchimp :-

It is one of the best and easiest to use in email marketing. It is characterized by an easy and simple interface in dealing with you. You can divide your mailing lists. It is characterized by the presence of a large number of distinct templates, from which you choose the appropriate form of your mailing message that you want to send to your target customers.

2- active campaign :-

This tool is considered one of the most wonderful tools that you can use in your email marketing campaigns. This tool is also characterized by its easy and simple interface, which contains many free templates that help you choose the optimal format for your email and enables you to create wonderful newsletters using HTML in a way simple.

3- Benchmark Email :-

Another site that offers the service of creating newsletters and sending them to more than 2000 e-mails for free, and providing dozens of models of beautifully designed newsletters.