What is SMS Marketing is one of the most important questions that every marketer, company or brand owner who wants to promote must understand the answers. live on top of And marketing his brand, company, product or service, in order to increase sales, and thus increase profits.
We can answer the question What is SMS marketing, through that it is a marketing strategy that aims to open the way for companies to advertise and promote their most important services or products by sending SMS messages. to customers’ phones.
Through this method, companies can raise customers’ awareness of the brand, enhance engagement and interaction, and thus increase sales.
There are many ways in which text messages are used for marketing, including the following:
Advantages of SMS Marketing
And to answer the important question what is SMS Marketing, lies in talking about the advantages and benefits of this type of Marketing as follows:
The method of marketing by sending text messages to customers through a mobile phone is very easy and fast. When sending a message, this process does not take much time, as it is possible to send time-sensitive messages, such as sending messages about the most important promotions for a particular event.
Some statistics have confirmed that nearly 90% of SMS messages are read within the first 3 minutes of receiving them.
If users receive marketing emails, they will have to check incoming messages to see them, with a lot of inboxes and social media platform notifications, users can ignore a lot of messages they might receive
While SMS messages, users will receive instant notification of the arrival of the message, so the probability of ignoring it is short, thus ensuring that it is seen.
The response rate to SMS messages is about 45%, and this percentage increases if these messages are effective, and if there are messages with a low response rate, they can be modified and sent again, and this contributes to raising the response rate and thus increasing sales.
And here we have shown you everything related to the question What is SMS Marketing, and if you want to use this method professionally, contact With mash media.