Most companies interested in marketing their products and services seek to strengthen their presence within the various marketing channels, and with the entry of e-marketing as a key element in the composition of general marketing plans, and the great spread of smart phones and tablets, it has become necessary to think about how to be followed to display the marketing message to be delivered to the target segment. ,
The big question arises, are we developing a website compatible with smartphones and tablets, or a smart application?
The site compatible with smart phones and tablets is similar to the currency of any other site on the Internet, which depends in its construction on smart phone and tablet browsers and is accessed over the Internet (such as Wi-Fi networks, 3G or 4G). The obvious advantage that distinguishes a smartphone and tablet compatible website from a standard website is that it is designed for a smaller portable display and touch interface. Like any site so that it can display text, data, images and video content.
Smart applications are those small programs that are downloaded and installed on smartphones or tablets, instead of viewing them within the browser. These applications are downloaded based on the type of operating software used, which depends on the so-called application stores such as the Apple Store, Android Market (formerly Play), or iphons as well as Windows.
The answer to this question depends on the company’s goals, for example, if the company’s goal is to develop an interactive platform, then the application will be the best solution, but if the goal focuses on displaying information about the company and its work, it is better here to build a website compatible with smartphones and tablets It is the best choice. Some companies may prefer to have a website compatible with smartphones and tablets and a smart application, and the goal here may be to have more than one marketing channel that the company relies on to deliver its marketing message to its target audience.
In general, a website compatible with smartphones and tablets should be developed, which is the first step in any strategy targeting smartphones or tablets within the general marketing plan.
In order to ensure the success of any marketing plan, it is necessary to rely on building goals as a basis for any step towards building any new marketing channel, even if we assume that building a site compatible with smartphones and tablets as a first step in the process of awareness strategy related to the mobile marketing part. Here we will review the advantages of building a website compatible with smartphones and tablets.
The site compatible with smartphones and tablets is characterized by the fact that it is available immediately and does not require much effort to search in the application market and then download.
The site compatible with smartphones and tablets can reach users on many different types of mobile devices, while applications require a separate version to be developed for each type of mobile or tablet device.
The website compatible with smartphones and tablets is much more dynamic than smart applications in terms of flexibility to update content. For example, if you want to change the design or content, this is done simply so that the modifications are published, edited and followed up immediately, while updating the application on the other hand requires uploading it after the update and then matching it with the different update platforms and operating systems, and it must be downloaded by users from In order to monitor the application on each type of different devices and their effectiveness.
The site compatible with smartphones and tablets is easy to find and can be displayed in different search results. Most importantly, you can send visitors from your website to your mobile website. On the other hand, downloading the application is largely limited to the quality of the platform on which the application is used to download, for example, Android or iPhone and other different application platforms.
The process of sharing a site compatible with smartphones and tablets is easily done between users via a simple link (such as an email message or an in-text message, or Facebook or Twitter). As well as the ease of printing the name of the site on the personal card or any other marketing materials.
The average life span of most apps in any device is very short, according to some research, less than 30 days, unless the app is very useful or linked to specific interests such as banks. While the site compatible with smartphones and tablets, on the other hand, is always available for users to browse anytime and anywhere.
Just like any standard website, mobile websites can be developed so that the website has a database that works much like native applications.
Developing a website compatible with smartphones and tablets requires less time and cost, while the application needs time and budget, especially if it needs to be on different platforms as it requires the development of multiple applications.
In smart applications, the development process continues immediately after the launch of the first (beta) version, and application development needs (upgrades, testing, quality of compatibility and continuous development) and much more, which increases the cost and complexity of matters, while the mobile site does not require this great effort in the issue of support And development, but it is developed according to need and developments.
Despite the many benefits of building a website compatible with smartphones and tablets, apps are still very popular, and there are a number of scenarios that make the app your best choice, for example:
The possibility of developing the capabilities of the application so that it becomes compatible with the needs of people, for example, Evernote and the Fidly application, which you can customize what you need from the application according to the available capabilities.
Some specialized applications are characterized by their high ability to provide full support and detailed reports for various operations, and this is what we find clear and evident in the applications of banks, as well as accounting and statistical applications.
The features offered by many smartphones and tablets are deficient in their compatibility with many smart applications, which have become an integral part of the daily lives of many, and you may not find today ready without applications from WhatsApp, Instagram or Google legacy.
Some smart applications are characterized by the ability to browse their content without an Internet connection, and they can also be updated. When connected to the Internet, they directly adapt and make the necessary updates. We notice this clearly in cloud computing applications such as Google Drive and Dropbox.
Some companies may seek to own a smart application, which in fact does not represent any real addition, and this application may be a reason to achieve the principle of reverse marketing so that this application is not updated and may also cause a lot of problems for everyone who downloads it and therefore it must be building an application A smart or compatible website with smartphones and tablets based on the company’s marketing objectives as well as the return on investment in these channels. Therefore, we find that marketing-successful companies cannot take one step unless they have studied it extensively and included it among the various alternatives to implement their marketing plans.