The concepts of e-marketing may differ from one person to another, and today we will quickly learn about the most important of these concepts
E-marketing has many different names that can be described by it in the world of marketing, such as Internet marketing and digital marketing.
E-marketing is a strategy that is used in organizing modern communication technology methods by transforming the virtual market into a tangible reality. E-marketing is an important part of the modern comprehensive marketing strategy, as it is an important type of marketing methods that seeks to achieve its goals via the Internet.
It is also described as the process of applying the general principles of marketing science through the use of electronic media and, more specifically, the use of the Internet.
And online marketing is that the company can use the Internet continuously in every step of the sale (pre-sale, during the sale, and after-sale), where e-marketing is fully concerned with business processes (eCRM) by searching for new customers and service Existing and old customers and this is one of the modern theories in marketing that rely on technology to meet the needs of customers and to achieve the goals of the organization and develop new markets and increase profits
The importance of e-marketing for the company lies in enabling it to attract the largest possible number of customers and customers via the Internet, in addition to helping it to advertise and promote its goods and services online.
There is a difference between e-marketing on the one hand and e-business and e-commerce on the other hand, as e-business is a large-scale entity that includes many disciplines such as e-commerce, e-government, e-marketing, e-learning and others, and e-business can deal with Complex configured computerized systems such as Oracle E-Business suite, Microsoft E-Business, Sap E-Business to help carry out the internal and external activities of the company, and e-commerce is technically considered a part of electronic business where all commercial transactions that take place over the Internet fall under it. Such as electronic money transactions, and e-marketing is part of business and e-commerce as it allows companies to access global markets to market their goods and services such as music, books, videos and others.