Business owners and entrepreneurs who are involved in online marketing often ask Google about the differences between website design and development. Investing in the services of a digital agency, you must understand that these conditions are very different and require unique sets of skills. Is it necessary for you, as a business owner, to delve deeper into this question? Every specialist will say yes. The following article is for those who want to get some clarity on the topic, learn the process of developing the site and creating the design, and generally to extend its horizons.
In short, designers are responsible for the appearance of the pages, the interface, and ease of use. The initial goal of the developers is to make everything work correctly without any flaws using a programming language (code). But, of course, these two processes are closely related to each other. Maybe more than you think. Knowing an expert coding will breathe life into the designer’s vision. What potential customers see on the screen, how they interact with the content, the success of your SEO… It all depends on the work of these two people.
Visual aesthetics and usability are two aspects of web design. Each of the elements that the visitor sees on the device screen should not only be attractive, but also harmoniously combine with the general concept of the site. The process of implementing solutions can be compared to an architect who draws a construction plan for a beautiful building. Creating a welcoming atmosphere and environment for your potential customers is the foundation of everything. The great websites are the real work of art. It is difficult to describe a project as successful if it does not bring in new clients, huge sales and income. The following points are a set of goals of the modern web designer:
UI (User Interface) and UX (User Experience) are two keys to opening the door to success. And the designer is the person without whom every online strategy will fail. The favorable outcome of this stage depends on the competence of the workers on your project. In collaboration with dedicated and passionate experts, you will get a creative web design that will satisfy every visitor and encourage interaction. Mobility and a clear structure will contribute to achieving your goals. A web designer must have an aesthetic sense, understand the psychology of color, and be aware of the latest trends.
Function – is where it all begins. This means that developers who use programming languages based on a design project must build a functional website. The web programming process can be divided into two categories: front-end and back-end. Let’s take a closer look.
Front end developers work with the visual part. In forward development, experts must be proficient in:
Background experts are responsible for the invisible part of the site (downloading information from the site server, sending messages, searching for the necessary information). The backend starts when the user types the query and press Enter. It is the process that unites the server with the users. To develop the server part, every programmer must have the skills to work with PHP, Java, Python and frameworks such as Node.JS, Yii and others.
So, do business owners, who are asking for a website design and development project, need to hire both front-end and back-end specialists to create a site? Well, not necessarily. There is another option. You can search for a full stack developer. He is someone who works with two sides of web development, and has mastered a variety of skills to create both client (front-end) and server (back-end) software. The developer fully owns everything needed to create an entire website without any help.
Long story to short. As you can see to get the best web design, website professionals have to put in a lot of effort and resources. In our fast-moving and globalized world, everyone can explain why websites have become such an integral part of marketing. However, the role of two specialists involved in the process can be understood, as the line between these two concepts is gradually blurring. The tasks of both designers and programmers are listed above. What knowledge should they have, the tools and platform to use for that, developers should focus more on understanding the code and thinking linear and logical while designers – on creativity. But that doesn’t mean that designers can’t learn a markup language or a stylesheet language to make the content more interactive. Or that the developers are not aware of the latest tendencies and principles to make sites more user-friendly and do not understand the potential needs of visitors. The most important thing here is an integrated approach. All stages must be carried out from the formation of the visual schematics to the upgrade and improvement.