Placing advertising materials in the World Wide Web using various tools is the essence of all Internet marketing. Business owners put the main message in graphics, text, illustrations, or graphs. All of these types of material are a reliable way to present a company, brand, offers, products or services. However, one method outperforms the others with its uniqueness and functionality. It’s an animation. The use of animated videos for promotion is one of the trends in the online presence strategy. It allows telling a story in an engaging and engaging way. If companies working on their web plan underestimate the benefits of this tool, they are more likely to lose customers and sales at the moment.

Are you sure that your business can live without video animation?

Statistics are evidence that users, using social networks, most often watch videos. Animated content is a solution to increase brand awareness, conversions, sales and trust in your brand. It can attract attention in less than 10 seconds. So let’s look closely at whether animations are worth your attention, how they can affect your company, and why you should develop visual content for social media.

complete freedom. There are no restrictions. Whatever your vision, you can make it happen. If something is impossible to describe in words, it can be shown in the video. Don’t be afraid to go any further. The task here is not to obey the rules but to break them. The goal is to make a lasting impression on potential clients. Bring any character to life or create any scenes. The force is yours. You have a limitless tool at your disposal which can help you be unique and beat the tough competition. It is how you can stand out among the crowd.

It is shareable. Undoubtedly, a wider audience will watch it. People are consuming animations quickly. So if you give them something valuable and useful, they will share it on Facebook or Instagram. They will spread it around the circle. Moreover, in such connections, there is no separation. Based on your study of the target audience, their preferences and needs, you can decide on which platform and methods will affect them the most. Animated content is universal and can suit different groups of people regardless of gender, age, marital status and demographics.

Cost-effective. Unlike regular video, you don’t have to worry about actors, props, locations, models, camera and other equipment when creating animated content. You don’t need to invest in integrated production with models, studios, and operators. All you need is a suitable application or software. When ordering a project from professionals, you will, of course, get high-quality content at affordable prices, especially if you want to create animations for social networks. In this case, you need to cooperate closely with experts, so that they strike the right emotional tone.

more attractive. Clarity and simplicity are the key concepts here. Too much information or statistical data is unnecessary. But to make your point, it will be enough to create a friendly character to introduce some complex material. You should keep it fun and entertaining. Otherwise, people will get bored. But delivering your message of thought simplify concepts, you will be able to attract the attention of a large number of people.

Every business owner should keep the following criteria in mind, while posting animation videos across networking sites:

• The story should be clear and logical and focus on your audience
• Keep it short and informative
• Remember about autoplay in social networks, and do everything to attract viewers from the first second
• Make it emotional, heavy, attractive to everyone and apply the right design decision (color psychology, voiceover, nice music, high quality images)
• Activating different types of content, such as infographics, will increase the interest of online users
• Your ad must not be offensive.

where do I start?

Our highly developed world offers plenty of opportunities to advertise any business, and today, there are many free online tools for creating different types of animated content, which business owners can use on their own. Think about the idea and choose software that can meet your needs:

• Animoto: This service will automatically create short videos from your photos. You can add music or text. If you want to create a video for a blog or social media, this tool is easy to use as it does most of the work for you.
• Animatron: It has a simple and intuitive interface. You do not need to know programming languages to work with the program; For businesses, it’s an opportunity to create a captivating video of their growth while saving money.
• Explee:It is an app for creating an interpretation where the animated elements are drawn by hand to illustrate the voiceover on a clean white background; It’s an ideal choice for those who are tired of cartoons and colorful ingredients and want a more creative approach.
• Vyond:It is a program for creating elegant visual content without any obstacles; Its interface is so simple that no special skills are required, and the possibilities are endless.
• Kapwing: Suitable for those who want to create stop motion animation for social networks; This tool can resize the video for a specific network and has the option to add subtitles.

Time to summarize!

Get in touch with potential buyers, increase sales, and make payment conversions much easier and cheaper than you think. Developing video animation, you can overcome the monotony of your content and diversify your communication with the audience. Your customers will understand this fun alternative to boring text and as a result, share it on social media. Join the interactive visual content, and you won’t regret it.